Your new book is called SEO For Growth, and to start, do you mind giving us an overview of what it's all about? John: Obviously the word SEO means we're going to talk about search engine optimization, but we deliberately chose the word growth and, by the way, I have a co-author on this book, Phil Singleton, practicing SEO pro, but we intentionally chose the word growth because it's a strategic word and what we're really trying to do at the end of the day with this book is kind of raise the level of how people think about the SEO.
Advertising Continue reading below It all depends on how we think strategically now about search engine optimization hair masking service and how it needs to inform and integrate with many other channels for each of them to work effectively. Anyone who's spent 10 minutes trying to do search engine optimization realizes that you can't do it without a great, cohesive content marketing plan, so that's really what we're trying to do. The subtitle of this book is The Ultimate Guide for Marketers, Entrepreneurs and Web Designersand our belief is that all of these people need to be involved in the strategic thinking process of how everything we do online is integrated and SEO is in some ways the glue to hold it all together. Kelsey.
Whenever I've worked in companies, a lot of times the whole area of research was siled and so it's really a process of trying to get all of those departments working together and understanding how they can help each other, like sales and customer service. , I always say that my clients are great resources for content and for figuring out what people need and are looking for. Advertising Continue reading below John: There is no doubt about it. In fact, a lot of these organizations are really struggling today because they have a marketing manager who's supposed to produce all the content for a product that he or she really knows nothing about and these engineers and customer service agents and commercials are like fountains of content if you could just find the right way to funnel it.