not a technical background. When asked “How is AI changing Google?”, most responses from industry thought leaders were generic. The AI really hasn't changed much. Effective SEO still requires the same strategies you've
followed in the past. In some cases, the answers simply had nothing to do with AI in the first place. Many SEO professionals, who know absolutely nothing about how AI works, were quick to deflect any questions about it. And since very few people in the industry had an AI background, the term “artificial intelligence” became almost jewelry retouching servicesomething completely different – just another marketing slogan, rather than an actual technology. This is how some SEO and digital marketing companies have even started pinning themselves as the new “artificial intelligence” solution.
The runaway truck ramp? As with all industries, whenever there is a huge change in technology, there is a tendency for the guard to change. There are a number of highly skilled engineers starting to move into the SEO industry, and these more tech-savvy folks are starting to speak out. And, for every artificial intelligence misrepresentation, new artificial intelligence technologies are starting to go mainstream. And these aren't your typical SEO tools and rank trackers.